Relationship Builder for Hairstylists and Customers

With The Wow Family relationship builder, hairstylists can easily build their salon’s page and personal profile, and customers & hairdressers can get to know each other in advance, making sure they can spend an awesome time together other than having a great service delivered.

TEAM

Solo Designer

DESIGN AREA

SaaS

YEAR

2020

I. research

The goal is to build a solid relationship between haristylists and customers in order to have an enjoyable appointment that goes beyond the haircut itself. The research consists of a combination of desk research, observations, and user interviews to achieve the triangulation of methods.

Desk Research

On the uniqueness of well-being experiences and its human contact. Explored how this can be enhanced with the proper use of technology.

Competitive Analysis

To indentify recurring patterns and lacking features in the industry.

Fly on the Wall

Performed inside a hair salon observing 6 customers, where the majority of them were returning customers.

User Interviews

To empathize with users and their stories. Questions aimed at understanding behavioural patterns and past experiences in hair salons.

Card Sorting

Hairdressing services clustering service to ensure an optimal findabilty for end users.

II. user insights

Obtained by the analysis & interpretation of research data.

Users want to feel cuddled

Other than having a great haircut, people who go the the hairdresser cherish having a solid relationship with the hair stylist, which results in going to the salon as a relaxing moment within their daily life.

Users want to feel cuddled

Stylists want to boost users self-confidence

Primary goal for hair stylist is to satisfy customers with their service. Additionally, they want to provide an all-round service that make users feel self-confident when walking out of the salon.

Stylists want to boost users self-confidence

Primary goal for hair stylist is to satisfy customers with their service. Additionally, they want to provide an all-round service that make users feel self-confident when walking out of the salon.

Salon Owners find it hard to build their own website

Salon owners would love to have a great website for their salon. However, either for time or complexity of building one, they most likely give up even before starting to build one.

Salon Owners find it hard to build their own website

Salon owners would love to have a great website for their salon. However, either for time or complexity of building one, they most likely give up even before starting to build one.